Consumer Data Protection Act

The Consumer Data Protection Act empowers individuals with the right to access and request the deletion of their personal data held by businesses. Moreover, it mandates companies to conduct comprehensive data protection assessments, specifically concerning the processing of personal data for targeted advertising and sales. Notably, this legislation includes provisions to regulate the utilization of de-identified data, ensuring that even modified data, no longer directly identifying individuals, is subject to scrutiny.

Read more here:

https://law.lis.virginia.gov/vacodefull/title59.1/chapter53/